Fierce Healthcare: SXSW 2022: The business case for investing in innovating health equity

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March 15, 2022

As the health care industry grapples with equity challenges, experts are laying out the business case for investors to back new innovations in this space.

Myechia Minter-Jordan, M.D., president and CEO of the CareQuest Institute for Oral Health, said during a session at South by Southwest's health and medtech conference this week that a number of persistent myths in the industry have hindered investment in health equity efforts. For one, a common refrain is that Medicaid represents too narrow of a market to focus on, or that homing in on communities of color is limited.

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